Monthly Archives: January 2011

Never commission a photograph of your product.

 It may shock you to hear these words from a commercial photographer, it certainly took me by surprise as one of the guiding principles handed down when I started to serve my time in Advertising Photography in 1986, but it was … Continue reading

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Story Appeal, something old or something new?

David Ogilvy’s “man in the Hathaway shirt” campaign in 1951 produced sales that outpaced factory production capacity. The reader was intrigued by the mysterious portraits of Baron Wrangell wearing an eye patch photographed in a variety of interesting settings and … Continue reading

Posted in Business, Commercial photography, Web | 1 Comment