Author Archives: Stephen Potts

About Stephen Potts

Belfast based commercial photographer, incurable petrol-head, yachtsman and labrador lover

360 product photography

This is the first test shot on my new 360 rig, software works, hardware works, lighting set-up works – it’s been a long road but I’m delighted! The next step is to employ software to make these images into a … Continue reading

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Scientific report shows how commissioned photography gives you more bang for your buck

Danish scientist Dr Jakob Nielsen, who has been applying eye tracking technology to improve web usability, has made a startling discovery about the way images are viewed online – “Some types of pictures are completely ignored. Other types of pictures … Continue reading

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SS Nomadic restoration

Great to see so much progress on the Nomadic over the last few weeks and I have been really lucky with the weather for shooting on the ship. This industrial photography pic is the first piece of above deck structure being … Continue reading

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Belfast Sculpture

Northern Ireland Fire and Rescue checking the reach of their appliance, having realised that its only a matter of time before they have to remove someone from Belfast’s new super-sculpture. One fireman commented that whether it’s as simple as local … Continue reading

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Why Professional Photographers Cannot Work for Free

I found this excellent answer to requests for free work at http://photoprofessionals.wordpress.com/ where it is available in several languages. Dear potential photo buyer, If you have been directed to this page, it is likely that you have requested the use of … Continue reading

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The economics of digital photography

When images were made using film clients understood that film, processing, proofing, printing and Polaroids would all be appearing on their invoice. With a reusable memory card and delivery by electronic means it is therefore some people’s conclusion that these … Continue reading

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Banner ads – direct action or something else?

Display advertising or banner ads on the web look for all the world like a textbook example or direct action advertising – you see the banner and then click through in direct response to the message – just like the … Continue reading

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