Author Archives: Stephen Potts

About Stephen Potts

Belfast based commercial photographer, incurable petrol-head, yachtsman and labrador lover

Introducing the Flip-Side Portrait

Key people are the greatest asset of a successful company and showing them in the best possible light to prospective clients should be a priority. Biographies, qualifications and other details are often provided across a range of media but what about … Continue reading

Posted in Business, Commercial photography | Leave a comment

25 Years in the Business!

The 29th of May 1986 was an important milestone for me and the beginning of my career in photography. I started work at Advertising Photography in Belfast, where I served my time working for Tom Russell. These images are scanned from contact prints of the … Continue reading

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Belfast City Hall exhibition featuring the SS Nomadic

After months of work the exhibition is now installed in City Hall and will run throughout May, June and July admission is free. Many thanks are due to DSD for commissioning the project (and writing the captions) , to Iris Colour … Continue reading

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Belfast’s Maritime Rebirth – limited edition prints

Here is an opportunity to own an interesting piece of Belfast’s continuing maritime story and help support the SS Nomadic restoration project. Proceeds go towards the restoration of the ship, which has positive implications for Belfast as a visitor destination, … Continue reading

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Architectural Wrap Prints

I first saw large-scale photography used to produce building wraps when I rode my motorcycle into Berlin in the summer of 2008. I was struck by the use of the media to provide environmental appeal in areas where buildings were … Continue reading

Posted in Commercial photography, Technical | 1 Comment

SEO – the good, the bad and the ugly – A small business perspective on search engine optimisation

About 18 months ago I started to look more seriously at my website’s function as a marketing tool. Understandably, I guess like most folk, my first priority was to make sure I had good content that would say the right … Continue reading

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Never commission a photograph of your product.

 It may shock you to hear these words from a commercial photographer, it certainly took me by surprise as one of the guiding principles handed down when I started to serve my time in Advertising Photography in 1986, but it was … Continue reading

Posted in Business, Commercial photography, Product photography | Leave a comment