Category Archives: Business

Scientific report shows how commissioned photography gives you more bang for your buck

Danish scientist Dr Jakob Nielsen, who has been applying eye tracking technology to improve web usability, has made a startling discovery about the way images are viewed online – “Some types of pictures are completely ignored. Other types of pictures … Continue reading

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The economics of digital photography

When images were made using film clients understood that film, processing, proofing, printing and Polaroids would all be appearing on their invoice. With a reusable memory card and delivery by electronic means it is therefore some people’s conclusion that these … Continue reading

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Banner ads – direct action or something else?

Display advertising or banner ads on the web look for all the world like a textbook example or direct action advertising – you see the banner and then click through in direct response to the message – just like the … Continue reading

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Introducing the Flip-Side Portrait

Key people are the greatest asset of a successful company and showing them in the best possible light to prospective clients should be a priority. Biographies, qualifications and other details are often provided across a range of media but what about … Continue reading

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SEO – the good, the bad and the ugly – A small business perspective on search engine optimisation

About 18 months ago I started to look more seriously at my website’s function as a marketing tool. Understandably, I guess like most folk, my first priority was to make sure I had good content that would say the right … Continue reading

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Never commission a photograph of your product.

 It may shock you to hear these words from a commercial photographer, it certainly took me by surprise as one of the guiding principles handed down when I started to serve my time in Advertising Photography in 1986, but it was … Continue reading

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Story Appeal, something old or something new?

David Ogilvy’s “man in the Hathaway shirt” campaign in 1951 produced sales that outpaced factory production capacity. The reader was intrigued by the mysterious portraits of Baron Wrangell wearing an eye patch photographed in a variety of interesting settings and … Continue reading

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