Category Archives: Web

Scientific report shows how commissioned photography gives you more bang for your buck

Danish scientist Dr Jakob Nielsen, who has been applying eye tracking technology to improve web usability, has made a startling discovery about the way images are viewed online – “Some types of pictures are completely ignored. Other types of pictures … Continue reading

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Story Appeal, something old or something new?

David Ogilvy’s “man in the Hathaway shirt” campaign in 1951 produced sales that outpaced factory production capacity. The reader was intrigued by the mysterious portraits of Baron Wrangell wearing an eye patch photographed in a variety of interesting settings and … Continue reading

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The complete picture for websites – Alt tags for SEO

Many of the images I am commissioned to provide are destined for web use,  to get the best from these images I wanted to share a technical tip with you.  Obviously the first step is to ensure that your product or service … Continue reading

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