Key people are the greatest asset of a successful company and showing them in the best possible light to prospective clients should be a priority. Biographies, qualifications and other details are often provided across a range of media but what about images? If you look around some company websites or literature what you find is pretty variable in quality.
The Flip-Side Portrait works on the same principle that has seen social media being integrated successfully into marketing strategies, I think this breaks down into 3 areas:
- If you like someone you are more likely to do business with them.
- If you can get to know someone socially it helps build your working relationship.
- If a person is interesting they become more three-dimensional in your mind and therefore more memorable.
So the aim of the Flip-Side Portrait is to provide a high quality “at work” picture and an “outside work” image to go with it. These can be used online where the text beside the work picture encourages the viewer to roll their mouse over the image to reveal the other side or in all kinds of printed media where the alternative image adds depth to the person being described. It can also work well in retail photography as well as product and food photography.
This is John McKee, Chief Executive of Linkubator, CEO of Amtec Medical and co-author of “STAR – Leadership Behaviours for Stellar SME Growth” (written with his Father, Will McKee).
Researching this concept has revealed that captains of industry enjoy a diverse range of activities outside work – sailing, motor racing, mountaineering and flying gliders were among the first I encountered when I started to ask around!
It was also interesting to hear how many successful business people spend their own time helping others; the image below is of Mike Mills, former Chairman of Ulster Carpets and Business Angel, speaking to encourage new start-ups and aspiring business people at a “Get Up and Grow Conference” – http://www.seedpse.com/conferences/