360 product photography

spinThis is the first test shot on my new 360 rig, software works, hardware works, lighting set-up works – it’s been a long road but I’m delighted!

The next step is to employ software to make these images into a file that allows drag and zoom features, I’m starting into that right now.


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Scientific report shows how commissioned photography gives you more bang for your buck

Danish scientist Dr Jakob Nielsen, who has been applying eye tracking technology to improve web usability, has made a startling discovery about the way images are viewed online – “Some types of pictures are completely ignored. Other types of pictures are treated as important content and scrutinized. Photos of products and real people (as opposed to stock photos of models) often fall into this category.” Continue reading

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SS Nomadic restoration

Great to see so much progress on the Nomadic over the last few weeks and I have been really lucky with the weather for shooting on the ship. This industrial photography pic is the first piece of above deck structure being craned into place and the same week I shot the hot riveting process from start to finish. Unlike 100 years ago, when young boys diced with death and hot coal burners, the rivets are inductively heated now and the hammering is done by air.

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Belfast Sculpture

Northern Ireland Fire and Rescue checking the reach of their appliance, having realised that its only a matter of time before they have to remove someone from Belfast’s new super-sculpture. One fireman commented that whether it’s as simple as local kids figuring out how to climb it or as unpleasant as a suicide taking place on the structure, they will be called to gain access to the incident. This is an example of a Belfast photographer capturing the latest developments in the local community as they happen.

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Why Professional Photographers Cannot Work for Free

I found this excellent answer to requests for free work at http://photoprofessionals.wordpress.com/ where it is available in several languages.

Dear potential photo buyer,

If you have been directed to this page, it is likely that you have requested the use of an image or images for free or minimal compensation. Continue reading

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The economics of digital photography

When images were made using film clients understood that film, processing, proofing, printing and Polaroids would all be appearing on their invoice. With a reusable memory card and delivery by electronic means it is therefore some people’s conclusion that these production costs have been negated. Everyone appreciates the benefits in turnaround from a digital workflow but the industry will be heading down the tubes unless many more understand the economics: Continue reading

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Banner ads – direct action or something else?

Display advertising or banner ads on the web look for all the world like a textbook example or direct action advertising – you see the banner and then click through in direct response to the message – just like the “cut out this coupon and bring it to the store” or “call this free phone number” adverts developed in previous decades. Continue reading

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